I never realized that the Laughing Cow was a straight dude. We all know that straight men have discovered their "inner queen." They can fan the flames of their faggotry (thank you, Margaret Cho) better than most gay men. I mean, Liberace now seems butch compared to some straight guys. Anyway, I'm at the market tonight and in the corner of the dairy department is the Laughing Cow display screaming out to me.
And I'm still working through this. Not the Laughing Cow, but the loss of masculinity. Am I to assume that such a trend signifies a more open acceptance of diversity of people / styles / attitudes? I don't really see that. I still see people trying aimlessly to fit in. And for straight men, fitting in now is feminizing themselves. Gay or straight, I miss the masculine aspects that used to seem so natural to men. I know masculinity is not gone, I just miss its abundance.
But don't get me wrong, I'm liking the Laughing Cow and his sassy style. But what I prefer is a more masculine approach to advertising. Like Silver Palate's Oatmeal: Thick & Rough. That drives the point home and got me to notice. I think we have a new oatmeal. So move over, Mr. Quaker Oats.